Energy drinks are great! What else is there to keep you going when it is four in the morning and you have an after party to attend. (besides cocaine of course) In highschool, when I was bored on a Saturday night, there was nothing better than shotgunning two Mountain Dew Amps, bouncing off the walls for two hours then collapsing in a sugar coma.
However, in the seemingly endless field of bull-piss-fueled, super-power-endowing quaffs, it is hard to get the attention as the trucker reaches into the gas station ice box. Let's face it, giving wings worked well for Clarence, but it is not for everyone. Now that you mention it: "I want to live!" would make an awesome tag line for on of these sodas. The trend now seems to aim at the not so bright, yet health conscious crowd — you know the people who work out and/or diet all the time, but whose knowledge of nutrition is "calories are bad".
See Exhibit A:
I understood 5 hour energy's angle, the high sugar content definitely makes energy drinks far less appealing than your standard cup of coffee. (This is not to be confused with 6 Hour Power, which gives you head.) Celsius' shtick totally takes advantage of the fact that everyone wants to be skinny, but doesn't understand how thier bodies work.
The ingredients are the same as if you added some vitamin C and B to a diet Redbull. This means that the "calorie burning" effect comes from the raised metabolism that is associated with the "energy" giving ingredients which you cannot pronounce. So, yes, it will help you burn calories, but so does coffee... and cocaine. So, I suppose, if you are looking to supplement your diet, but for some reason can't seem to score and eight ball, you can always go down to the supermarket and pick some of this stuff up.
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