TV on drugs

Hands down, the best part of television, is the commercials. They keep us updated with what movie not to watch, what new cell phone is exactly like the iPhone, and who Coca Cola thinks you should want to sleep with. Frankly, there is nothing more fulfilling than having my brain be treated like a mail slot which information needs to be shoved into in the most aggressive manner possible to ensure that it sticks.

Drug companies, more than any other advertiser, have their work cut out for them in this dog eat dog world. Many of them can't even say what their drug does without having to go into the lengthy list of side effects. I still don't know what Cialis actually does, I think it makes you sigh a lot. There is one commercial for an arthritis medication that is nothing more than a lengthy list of sideeffects followed by an official sounding voice telling me "your life might suck just enough for this to be worth it."

Advertising for perscription drugs is difficult, because you have to actually get the viewer to think they have symptoms. So when selling anti-depressants, cue the violin music and get the woman with the dullest voice to ask if you feel paralized with pain and anxiety. I'm not sure if I have the will to live after watching a thirty second spot in the middle of J Leno, too bad anti-depressents make you want to kill yourself.

Of course, there is always the classic ED pill ads. There are two directions you can go with this ad. First, the little blue pill will finally let you be able to please your wife again, filling that gaping void in your relationship (try saying that with a straight face sometime). Or, this pill will give to you ability to schtup every semi-attractive femail at your office party. Either way, this pill does not protect you from HIV or other STDs... which logically it should.